GPC Event Schedule
Learn, Unlock, Scale.
GPC Event Schedule
GPC Event Schedule
Learn From Experts, Unlock Growth, Increase Profit & Freedom
Wednesday, September 3rd
Pre-Event
7:00 - 10:00 PM - GPC Welcome Reception
All GPC Attendees invited!
Kimpton Gray Hotel's Boleo (located on the 15th floor)
Address: 122 W Monroe St, Chicago, IL 60603
Join us for light bites and drinks. Start Group Practice Con with energy and connection.
Thursday, September 4th
Day One
8:30 AM - Doors Open For Registration
9:30 AM - GPC Kick Off: With Your Hosts Julie Herres and Joshua Brummel
10:00 AM - Session One
Design-Delegate-Lead:
The Simple Marketing System To Scale Your Practice in 2025
Joshua Brummel
11:00 AM - Session Two
Unstuck:
Solving Your Money Blocks In Your Practice
Julie Herres
12:00 PM - Lunch
Onsite Provided by GPC
1:30 PM - Activity One
Find & Fix:
The Simple Assessment Every Practice Needs To Outgrow Their Bottlenecks
Attilio Di Nunn
2:30 PM - Therapy Flow Info Session
2:45 PM - Session Three
Building A Million Dollar Practice Team:
The Leaders Playbook for HR Success
Niki Ramirez
3:45 PM - Session Four
Mental Health Group Practice in a Changing Healthcare Landscape
Maureen Werrbach
4:45 PM - Day One GPC Concludes
6:00-8:30 PM - Private Dinner *VIP Tickets Only
Join Speakers, Summit Hosts and Other VIP Members for An Elevated Dinner
Friday, September 5th
Day Two
9:00 AM - Session Five
Help! I'm Wearing All the Hats (and None of Them Fit)
What They Don't Tell You About Building a Group Practice - Missteps, Momentum & Multi-7 Figures
Stephanie Carbajal
10:00 AM - Session Six
Financial Planning:
Secrets of Building a Multimillion Dollar Practice
David Frank
11:00 AM - Session Seven
Recruitment Secret Weapons to Attract and Retain Clinical Talent
Andy Kaehr
12:00 PM - Lunch
Onsite Provided by GPC
1:30 PM - Mini Session
CEO Frameworks to Scale Your Practice
Pablo Carbajal
2:00 PM - GreenOak Accounting Info Session
2:15 PM - Activity Two
Round Table Discussions
90-Minutes of GPC Speaker Access
3:45 PM - Wrap-up and Takeaways:
With Your Hosts Julie Herres and Joshua Brummel
Grab Your Copy Of The GPC 2025 Event Guide
All-in-one recap – Access every speaker session and roundtable insight in one organized guide.
Action-focused summaries – Condensed, easy-to-digest notes that highlight key strategies and next steps.
*Guide included in VIP ticket, contact [email protected] with any questions
GPC Event Schedule
Learn, Unlock, Profit
GPC Event Schedule
GPC Event Schedule
Learn, Unlock, Scale.
Pre-Event: Group Practice Con Reception
All GPC Attendees invited!
7:00 PM, Wednesday, September 3rd at Kimpton Gray Hotel's Boleo (located on the 15th floor)
Address: 122 W Monroe St, Chicago, IL 60603
Pre-Event: Group Practice Con Reception
All GPC Attendees invited!
Enjoy Chicago and the heart of downtown — this is your backstage pass to practice owners who get it.
Join us for light bites and drinks. Start Group Practice Con with energy and connection.
7:00 PM, Wednesday, September 3rd: Kimpton Gray Hotel's Boleo (located on the 15th floor)
Address: 122 W Monroe St, Chicago, IL 60603
Thursday, September 4th
Day One
Discover Proven Profit Levers & Unlock Your Next 7-Figures
8:30 AM - Doors Open
9:30 AM - GPC Kick Off
10:00 AM - Session One:
Design-Delegate-Lead: The Simple Marketing System To Scale Your Practice in 2025, Joshua Brummel
10:00 AM - Session One, Joshua Brummel
Design-Delegate-Lead
The Simple Marketing System To Scale Your Practice in 2025
11:00 AM - Session Two, Julie Herres
Unstuck:
Solving Your Money Blocks In Your Practice
12:00 PM, Lunch
Onsite Provided by GPC
1:30 PM, Activity One, Attilio Di Nunno
Find & Fix:
The Simple Assessment Every Practice Needs TO Outgrow Their Bottlenecks
2:30 PM, Therapy Flow Info Session
2:45 PM, Session Three, Niki Ramirez
Building A Million Dollar Practice Team:
The Leaders Playbook for HR Success
3:45 PM, Session Four, Maureen Werrbach
Growing A Mental Health Group Practice
In A Changing Healthcare Landscape
4:45 PM, Day One GPC Concludes
6:00-8:30 PM, Private Dinner *VIP Tickets Only
Join Speakers, Summit Hosts and Other VIP Members For An Intimate Dinner
Friday, September 5th
Day Two
Keeping the Momentum to Unlock Practice Growth
9:00 AM, Session Five, Stephanie Carbajal
Help! I'm Wearing All the Hats (and None of Them Fit)
What They Don't Tell You About Building a Group Practice - Missteps, Momentum & Multi-7 Figures
10:00 AM, Session Six, David Frank
Financial Planning:
Secrets of Building a Multimillion Dollar Practice
11:00 AM, Session Seven, Andy Kaehr
Recruitment:
Secret Weapons to Attract and Retain Clinical Talent
12:00 PM, Lunch
Onsite Provided by GPC
1:30 PM, Mini Session, Pablo Carbajal
CEO Frameworks to Scale Your Practice
2:00 PM, GreenOak Accounting Info Session
2:15 PM, Activity Session, Round Table Discussion
90-minutes of access to GPC speakers
3:45 PM, Wrap-up and Takeaways
With Your Hosts Julie Herres and Joshua Brummel
4:15 pm GPC 2025 Concludes
Grab Your Copy Of The Event Guide
All-in-one recap – Access every speaker session and roundtable insight in one organized guide.
Action-focused summaries – Condensed, easy-to-digest notes that highlight key strategies and next steps.
*Guide included in VIP ticket, contact [email protected] with any questions
Group Practice Con In Partnership With
Secure A Marketing Growth Partner
Therapy Flow started working with group practice owners in 2018. Founded by Joshua Brummel and Attilio Di Nunno, more than 2,000 practices have grown their business with Therapy Flow.
When done right, marketing returns money, fills your team, and fuels your practice growth. A scaling group practice needs more than a piecemeal marketing strategy. With Therapy Flow, you can delegate and grow. As your practice partner, we will create your marketing, consult with you on growth, and take action toward your next $1M+ in revenue together.
Group Practice Con In Partnership With
Secure A Marketing Growth Partner
Therapy Flow started working with group practice owners in 2018. Founded by Joshua Brummel and Attilio Di Nunno, more than 2,000 practices have grown their business with Therapy Flow.
When done right, marketing returns money, fills your team, and fuels your practice growth. A scaling group practice needs more than a piecemeal marketing strategy. With Therapy Flow, you can delegate and grow. As your practice partner, we will create your marketing, consult with you on growth, and take action toward your next $1M+ in revenue together.
Practice in peace.
Free your mind from financial stress. GreenOak Accounting's full-service and CFO-level support gives 7-figure practice owners the clarity, confidence, and strategic partnership they need to grow--without the overwhelm. Focus on your clients and your vision--we'll handle the numbers.
Our specialized team manages your bookkeeping and provides expert support around payroll and compensation planning--so you can focus on your clients while we help you navigate the financial details with ease.
Nothing Held Back
Learn From The Best
At GPC, you'll hear from top experts in marketing, accounting, HR, operations, leadership, and more Each one handpicked for their ability to help group practice owners scale.
These aren’t just thought leaders—they’re in-the-trenches pros who know what actually works when you're running a growing practice.
Joshua Brummel
Therapy Flow | Co-Founder
View Speaker Topic
Joshua Brummel
Session Topic: DDL Marketing System
How to build a marketing system that fills your team and sets you up for incredible practice growth.
Learn what marketing to design, how to delegate and where to lead your team.
Bio: Joshua is the Co-Founder of Therapy Flow, a Chicago-based company that has worked with thousands of mental health companies. Therapy Flow helps practices scale to multi-6 and 7-figures by building consistent marketing, sales processes, and flowing operations. Joshua grew his talents in sales and marketing at companies like the Chicago Tribune and Vector Marketing before starting his work in the mental health space.
As an entrepreneur, speaker, and content creator, Joshua loves sharing insight into holistic marketing, becoming a high performer through simplicity instead of hustle, and how a value-driven sales process can be your secret weapon in business growth.
Julie Herres | CPA
Green Oak Accounting | CEO
View Speaker Topic
Julie Herres
Session Topic: Million Dollar Metrics
What Top Practices Get Right
Bio: Julie Herres is the founder and CEO of GreenOak Accounting, a firm that exclusively serves therapists, psychologists, and counselors in private practice across the United States. Over the years, Julie and her team have worked with hundreds of private practice owners and developed serious knowledge about what makes a practice financially successful. GreenOak’s goal is to help practice owners feel comfortable with the financial side of their businesses and have profitable practices.
Julie is an accountant and an enrolled agent (EA). She is also a speaker, author of Profit First for Therapists and the host of the Therapy for Your Money podcast.
Andy Keahr
Sparrow Search Services | LMFT
View Speaker Topic
Andy Keahr
LMFT
Session Topic: Recruitment Secret Weapons
How to attract and retain clinical talent
Bio: Andy has been a licensed professional clinician for over a decade. In that time, he has provided expert clinical services in community mental health, school-based counseling & private practice.
Andy's venture into working in government agencies, healthcare recruitment & corporate wellness has provided him with the knowledge and capacity to see the greater needs of healthcare organizations, aid in successful transitions and promote agency growth.
Stephanie Carbajal
Carbajal Counseling | LMFT
View Speaker Topic
Stephanie Carbajal
LMFT | RPT-S
Session Topic: Missteps, Momentum & Multi-7 Figures
What They Don’t Tell You About Building a Group Practice and Mistakes To Avoid During Growth
Bio: Stephanie Carbajal began Carbajal Counseling & Consulting in 2015 as a solo private practice, in a small office in Layton, Utah. She developed a love of working with children, adolescents, and couples and quickly became recognized as an expert in this area of mental health, by colleagues and clients alike.
In 2019, Stephanie developed her practice into a group practice scaling to multiple 7-figures in just a few years. She now focuses her time on building teams that treat the whole family and create positive clinical outcomes.
Maureen Werrbach
Group Practice Exchange | CEO
View Speaker Topic
Maureen Werrbach
LCPC
Session Topic: The Future Of Group Practice
Where the industry is changing and how to scale with success
Bio: Maureen is the owner of a multi-location group practice in Chicago, Urban Wellness Counseling, owner of The Group Practice Exchange and co-owner of the former Group Practice Builders. Maureen loves creating a safe space for clinicians and clients to do amazing work together, and equally enjoys helping group practice owners start and scale (and growing alternate passive income streams!).
Maureen is also the author of The Accountability Equation™.
Attilio Di Nunno
Co-Founder | Therapy Flow
View Speaker Topic
Attilio Di Nunno
Session Topic: Find & Fix Your Practice Bottleneck
The simple bottleneck assessment every practice needs to reveal their #1 growth bottleneck and break through it.
A live workshop with game plan takeaways.
Bio: Attilio Di Nunno is the Co-Founder of Therapy Flow, a leading marketing and CRM company dedicated to supporting private practice owners. Based in Dallas, Attilio leads the Marketing Service and Practice Development team, helping thousands of therapy practices thrive.
A seasoned operations expert and high-performing entrepreneur, Attilio is passionate about transforming group practices through streamlined systems and profitable marketing. Since 2018, he has helped practices scale to seven figures and beyond by building consistent, scalable strategies. With over $3 million in ad spend under his belt, Attilio knows how to deliver rapid paid advertising results.
David Frank | CFP
Turning Point Financial | CEO
View Speaker Topic
David Frank
Session Topic: Protecting Your Practice Wealth
Financial planning considerations for GP owners, how to invest, protect your assets, and afford benefits
Bio: David Frank is the founder of Turning Point, a financial planning firm designed to support mental health professionals and private practice owners. With over 20 years of experience in corporate finance, investment banking, and strategy, David brings a deep understanding of both numbers and human behavior.
As a Certified Financial Planner with an MBA and a certificate in personal financial planning, David specializes in making complex financial topics accessible and actionable. His passion lies in combining financial clarity with psychological insight to help clinicians feel more confident and empowered in their financial decision-making.
Nikki Ramirez
HR Answers LLC | CEO
View Speaker Topic
Niki Ramirez
MBA | PHR | SHRM-CP | THRP
Session Topic: Building a Million Dollar Practice Team
The Leader's Play For HR Success
Bio: Niki Ramirez is the Founder and Principal Consultant at HR Answers, LLC, a firm dedicated to delivering practical HR solutions that support small business success. With more than 20 years of experience in HR and operations leadership, Niki has served as an executive, adjunct faculty member, and trusted consultant.
Holding an MBA in HR Management and three professional HR certifications, Niki empowers business leaders to build strong partnerships with their teams and implement meaningful HR strategies that drive growth and profitability.
Nothing Held Back
Learn From The Best
At GPC, you'll hear from top experts in marketing, accounting, HR, operations, leadership, and more. Each one was handpicked for their ability to help group practice owners scale.
These aren’t just thought leaders—they’re in-the-trenches pros who know what actually works when you're running a growing practice.
Joshua Brummel
Therapy Flow | Co-Founder
View Speaker Topic
Joshua Brummel
Session Topic: Design - Delegate - Lead: The Marketing System to Scale Your Practice in 2025
Bio: Joshua is the Co-Founder of Therapy Flow, a leading marketing and CRM company dedicated to supporting private practice owners. Therapy Flow has worked with thousands of mental health companies and helps practices scale to multi-6 and 7-figures by building consistent marketing, sales processes, and flowing operations. Joshua grew his talents in sales and marketing at companies like the Chicago Tribune and Vector Marketing before starting his work in the mental health space.
As an entrepreneur, speaker, and content creator, Joshua loves sharing insight into holistic marketing, becoming a high performer through simplicity instead of hustle, and how a value-driven sales process can be your secret weapon in business growth.
Julie Herres | CPA
GreenOak Accounting | CEO
View Speaker Topic
Julie Herres
Session Topic: Million Dollar Metrics
Bio: Julie Herres is the founder and CEO of GreenOak Accounting, a firm that exclusively serves therapists, psychologists, and counselors in private practice across the United States. Over the years, Julie and her team have worked with hundreds of private practice owners and developed serious knowledge about what makes a practice financially successful. GreenOak’s goal is to help practice owners feel comfortable with the financial side of their businesses and have profitable practices.
Julie is an accountant and an enrolled agent (EA). She is also a speaker, author of Profit First for Therapists and the host of the Therapy for Your Money podcast.
Andy Keahr | LMFT
Sparrow Search Services | CEO
View Speaker Topic
Andy Keahr
LMFT
Session Topic: Recruitment Secret Weapons to Attract and Retain Clinical Talent
Bio: Andy has been a licensed professional clinician for over a decade. In that time, he has provided expert clinical services in community mental health, school-based counseling & private practice.
Andy's venture into working in government agencies, healthcare recruitment & corporate wellness has provided him with the knowledge and capacity to see the greater needs of healthcare organizations, aid in successful transitions and promote agency growth.
Stephanie Carbajal | LMFT
Carbajal Counseling | CEO
View Speaker Topic
Stephanie Carbajal
LMFT | RPT-S
Session Topic: Help! I’m Wearing All the Hats (and None of Them Fit): What They Don’t Tell You About Building a Group Practice — Missteps, Momentum & Multi-7 Figures
Bio: Stephanie Carbajal is the co-owner of Carbajal Counseling & Consulting—an established group practice with over 40 clinicians, supported by a strong leadership, billing, and administrative team. Stephanie leads the company alongside her amazingly awesome husband, Pablo, who serves as strategist and CFO.
Together, they’ve built a mission-driven business while raising two very busy, incredible daughters! Stephanie brings a unique blend of heart, vulnerability, and hard-earned wisdom to the realities of group practice ownership.
Maureen Werrbach | LCPC
Group Practice Exchange | CEO
View Speaker Topic
Maureen Werrbach
LCPC
Session Topic: Mental Health Group Practice in a Changing Healthcare Landscape
Bio: Maureen is the owner of a multi-location group practice in Chicago, Urban Wellness Counseling, owner of The Group Practice Exchange and co-owner of the former Group Practice Builders. Maureen loves creating a safe space for clinicians and clients to do amazing work together, and equally enjoys helping group practice owners start and scale (and growing alternate passive income streams!).
Maureen is also the author of The Accountability Equation™.
Attilio Di Nunno
Therapy Flow | Co-Founder
View Speaker Topic
Attilio Di Nunno
Session Topic: Find & Fix: The Simple Assessment Every Practice Needs to Outgroup Their Bottlenecks
Bio: Attilio Di Nunno is the co-founder of Therapy Flow, a leading marketing and CRM company dedicated to supporting private practice owners. Based in Dallas, Attilio leads the Marketing Service and Practice Development team, helping thousands of therapy practices thrive.
A seasoned operations expert and high-performing entrepreneur, Attilio is passionate about transforming group practices through streamlined systems and profitable marketing. Since 2018, he has helped practices scale to seven figures and beyond by building consistent, scalable strategies. With over $3 million in ad spend under his belt, Attilio knows how to deliver rapid paid advertising results.
David Frank
Turning Point Financial | CEO
View Speaker Topic
David Frank
Session Topic: Financial Planning: Secrets of Building a Multimillion Dollar Practice
Bio: David Frank is the founder of Turning Point, a financial planning firm designed to support mental health professionals and private practice owners. With over 20 years of experience in corporate finance, investment banking, and strategy, David brings a deep understanding of both numbers and human behavior.
As a Certified Financial Planner with an MBA and a certificate in personal financial planning, David specializes in making complex financial topics accessible and actionable. His passion lies in combining financial clarity with psychological insight to help clinicians feel more confident and empowered in their financial decision-making.
Niki Ramirez
HR Answers LLC | CEO
View Speaker Topic
Niki Ramirez
MBA | PHR | SHRM-CP | THRP
Session Topic: Building a Million Dollar Practice Team: The Leader’s Playbook for HR Success
Bio: Niki Ramirez is the Founder and Principal Consultant at HR Answers, LLC, a firm dedicated to delivering practical HR solutions that support small business success. With more than 20 years of experience in HR and operations leadership, Niki has served as an executive, adjunct faculty member, and trusted consultant.
Holding an MBA in HR Management and three professional HR certifications, Niki empowers business leaders to build strong partnerships with their teams and implement meaningful HR strategies that drive growth and profitability.
Event Schedule
Come As Therapist,
Leave As An Entrepreneur
Pre-event - Wednesday, Septemeber 3rd
Group Practice Con
Reception
No Lanyards, Just Vibes:
Before we dive into growth strategies and big ideas, we’re kicking things off the right way.
Enjoy Chicago and the heart of downtown — this is your backstage pass to practice owners who get it.
Join us for light bites and drinks. Start Group Practice Con with energy and connection.
All GPC Attendees Invited!
Day 1 - Thursday, Septemeber 4th
Discover Proven Profit Levers & Unlock Your Next 7-Figures
Day One is designed to equip you with the exact frameworks, systems, and financial levers that high-performing practices use to build lasting success.
Discover what’s working now and how you can apply it to accelerate your next 7-figure growth phase.
8:30am Doors Open
9:00-12:00pm, Morning Sessions
Recruitment, Revenue Growth, Profit Scaling
1:00-4:30pm Afternoon Sessions
Marketing Mastery, HR Tactics, Intake Tools
6:00pm, Private Dinner. *VIP Tickets Only
Join Speakers, Summit Hosts and Other VIP Members For An Intimate Dinner
Go VIP! SOLD OUT
Private Reception With The Hosts
Take your GPC experience to the next level with an exclusive invite to our VIP reception, hosted by Joshua Brummel and Julie Herres.
This intimate gathering gives you the rare chance to connect one-on-one, ask your burning questions, and get personalized feedback on your biggest business challenges. Plus, you never know which surprise speakers might drop in to join the conversation.
VIP Ticket Holdesr Only
Day 2 - Friday, Septemeber 5th
Tactical Blueprints For Smarter Growth
Day Two is about clear insights and best practice strategies to move your practice forward. Everything you need to build a flowing, profitable group practice.
Marketing, Intake, Recruitment, Operations Simplified
9:00am-12:00pm Morning Session
Leadership & Staff Relationships, Practice Scaling Tactics
1:00-2:30pm Speaker Table Breakouts
Access All Speakers In Table Break Outs
2:30-4:45pm Afternoon Sessions
Event Take Aways, Final Key Notes and something else.
The Venue
Join Us In Sunny Chicago!
Association Forum & Kimpton Gray Hotel
Join us in the heart of downtown Chicago and enjoy all the city has to offer!
Group Practice Con Sessions will be held at Association Forum: 10 S Riverside Plaza #800, Chicago, IL 60606
GPC room block at Kimpton Gray Hotel just down the street from the conference venue.
Room block details will be sent post registration
Check out the Kimpton Gray Here!
A discounted rate of $229/night ++ has been secured for GPC attendees
Event FAQ
Who Is Group Practice Con For?
Group Practice Con is designed exclusively for mental health group practice owners who are actively scaling. If you’re focused on building strong clinical outcomes, creating a culture of retention, and growing a sustainable business, this event was made for you.
What Does GPC Cost?
General Admission is $895 and the VIP ticket is $1,095. Snag early bird pricing at $750 for General Admission or $950 for VIP—while it lasts
Is There An Event Hotel Block?
Yes, We've secured a room block at the Kimpton Gray, a few blocks from our event venue.
View The Kimpton Gray Here
A discounted room block rate of $229/night ++ is available for Attendees. Kimpton Gray Hotel (122 W Monroe St, Chicago, IL 60603).
Where Is The Venue For GPC?
The event will take place at the Association Forum in Chicago. 10 S Riverside Plaza #800, Chicago, IL 60606
A room block is available at the Kimpton Grey, walking distance from the conference venue.
What's Included In My Ticket?
Your ticket includes full access to all sessions, workshops, lunch and snacks on both full days, and the opening night welcome party. VIP tickets also include access to the private reception with the hosts and surprise guests.
Can A New Group Practice Owner Attend?
Maybe. We recommend this event for group practice owners with at least 8 clinicians. If you’re just getting started, the content may feel a bit advanced—we’re diving deep into the next-level systems, leadership, and strategy you need to scale big.
Can A Solo Practice Attend?
This event is built specifically for group practice owners who are scaling. While solo owners might find a few takeaways, the content won’t cover the unique challenges of solo practice or early group startup. This is for established group practices ready to go further.
What Airport Do I Fly Into?
O'Hare International Airport (ORD) or the Midway International Airport (MDW) are both great options for flying into the city, each a roughly 20-30 minute drive away from the hotel. Public transportation on the L-train is also an option (50 minutes from O'Hare on the Blue Line, 40 minutes from Midway on the Orange Line). There are also Amtrak and Metra trains into Union Station and Ogilvie Center from those in Chicago Suburbs and neighboring states.
What's Included In The VIP Ticket?
Join an exclusive dinner, Thursday night the 4th, with VIPs, conference speakers, and hosts Julie Herres and Joshua Brummel. This intimate gathering gives you the rare chance to connect one-on-one, ask key questions, and get personalized feedback on your biggest business challenges.
VIPs also receive the Master Event Takeaway Guide—a post-event resource with session highlights, roundtable insights, and all conference materials in one actionable growth guide to fuel your momentum.
Is This Event CE-Eligible
We’re not offering CE credits for this event—but we are offering practical, real-world strategies that you can implement immediately for growth and profit.
What Should I Bring?
Bring your biggest challenges, your business goals, and a willingness to think big—we’ll take care of the rest. You’ll also want to bring your laptop, along with access to your marketing systems and financials, since we’ll be diving into real-time strategy work. This is a working event, not just a listening one!
What If I have Dietary Restrictions?
We’ve got you! We’ll be collecting dietary preferences in advance to make sure your meals and snacks are something you can enjoy.
What's The Cancelation Policy?
Full refunds are available 90-days before the event. Tickets can be transferred to another attendee if the refund window has passed. Contact event staff for support.
Group Practice Con Is Brought To You By
GPC
Event Questions?
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